With over 18 years experience in local government policy making, our mission is to advance individual liberty & equal justice before the law.
We accomplish our mission with public relations, community outreach and policy solutions that encourage entrepreneurship, government transparency & efficiency, and property rights.
We focus on improving communities in the COVID-era through policies that enhance race relations, encourage home based businesses, food trucks, agritourism and improves rural health care.
Local Identity Inc. is a DBA of Libertas Leadership.
Jon Russell is a business and social entrepreneur. Local Identity Inc. is not his first rodeo, Jon has owned a coffee house and started 3 medical clinics with his wife. In 2014, he founded the American City County Exchange(ACCE), an organization dedicated to limited government & free market principles in local government. As policy director for the American Legislative Exchange Council, he took ACCE to a national audience of local elected officials. Jon himself is a bi-coastal councilman having served as city councilman & mayor pro tem in Washington state and currently serving on council in Virginia. In total, Jon brings over 13 years of elected experience in local government.
In addition to his public service and entrepreneurship, Jon holds a Bachelor of Science in Homeland Security Studies from Thomas Edison State University. He is a graduate of the Sorenson Institute at University of Virginia, alumnus of the American Council of Young Political Leaders and served on the Aspen Institute's working group on innovation and regulation.
Russell has authored many publications on local government such as Federalism, Home Rule & Dillon Rule and The Levers of Power in Local Government to name a couple. He is also a columnist for the Culpeper Star-Exponent.
Shelby Emmett is the nation’s only Black female First Amendment attorney and free speech advocate helping communities embrace free speech and open dialogue to create opportunities for progress and understanding. Emmett was the director of the Center to Protect Free Speech at the American Legislative Exchange Council where she educated state and local policymakers on First Amendment issues. She also has worked as a legislative advocate at the Foundation for Individual Rights in Education; a legislative fellow and legislative counsel for the Republican Study Committee; and legislative counsel for the member of Congress representing Michigan’s 11th district where she oversaw a broad portfolio, including education and civil rights.
In addition to her free expression work, Emmett is a personal trainer and a volunteer with the Alexandria, VA. Sexual Assault Crisis Center. Her work using free speech principles to address trauma and abuse has helped individuals and communities work past emotionally-intense issues to enact reforms and build bridges between communities.
Emmett, a native of Detroit, Michigan, earned her law degree at the University of the District of Columbia and is licensed in the state of Maryland. She also holds two bachelor of arts degrees in political theory and constitutional democracy and social relations and policy from James Madison College at Michigan State University.